One example is the important thank you campaign that we went to and we asked consumers to write a handwritten thank you note to our frontline workers and farmers and we put it on the box. We received multiple handwritten letters of thanks from Judd and Fitzpatrick that true friendship requires patience and willfulness. Building a community isn't really something that works. This requires a lot of patience and hard work. Every interaction is a way to build trust writes. As challenger brands build new customer bases they know they can't just force a message on their customers and expect instant conversion.
They also know that these contacts must be very positive. Balancing Data and Humanity Data is great, but the challenger brand's focus has always been on human data points. Challenger Brands and Plato know that a good decision is based on knowledge, not numbers write. A consistent theme of the Challenger mobile number list brand is to understand and engage customers' key strengths and promises in a personal and authentic way. Perhaps one of the most compelling examples of living at the intersection of data and humanity comes from and how they animate marketing personas they call and.
We talk about it Heather said. Is that something they do? They do it on weekends. What they drive and where they're going it does help achieve a certain level of anthropomorphism. Everyone on the marketing team knows and adds. It's a shortcut to making good marketing decisions every day. We know these people through data, but we also talk about them as real people. This way we don't have to analyze every single decision and we can switch quickly. Agility and innovation are the name of the game in Challenger brand marketing.