Advertising Continue reading below To take away Whatever the situation, the little words matter. Even a single word on a button (changing “shop” to “buy”) can have a significant impact on your success metrics. 2. SmartWool sells more socks with old hat techniques SmartWool wanted to see what it could do to increase conversions on its product line, but the e-commerce pros at Blue Acorn were surprised that the existing design already looked great and already used many commerce best practices. electronics in product layout and presentation, such as using larger images to highlight certain products.
They agreed that taking a more uniform approach with consistent products might be the best way to increase average revenue hair masking service per visitor. smartwool.jpg As a result, the variation resulted in a 17.1% increase in average revenue per visitor over 25,000 visits. (Full case study here) Advertising Continue reading below To take away Larger product images may lead to more clicks on that specific product, but this never guarantees full payout. More than likely, you'll end up with people clicking on products that aren't necessarily what they're looking for. 3. Lifeproof shows why a CTA is a CTA Lifeproof makes electronics cases designed to protect smartphones and tablets from extreme conditions - like when you pick up your iPhone, and instead of sliding to get to it, you throw it 20 feet (we've all done that).
The company's first test variation at its site had a significant impact. The global navigation button at the top of the site simply says “Shop”. To test this, Lifeproof created two variations that say "Buy Now" and "Store." proof of life It was a small change, as many optimization tweaks often are, but as a result, Lifeproof found that 12.8% of people were likely to click “Buy Now,” resulting in an increase in 16% of monthly revenue forecast. (Full case study here) To take away A call to action is exactly what it entails: you tell a customer to take action. While you can use buttons with name text and still see conversions, the best results come from having a clear, concise direction you want your customers to take