True to the motto: "How else are you going to rank high and get clicks from the searchers?". Yep, that makes sense. The other “we only write for people” camp, on the other hand, thinks that keywords and SEO are completely irrelevant. Her motto is more like: "What's the point of paying attention to SEO if nobody reads my content?" And the search engine loves us as bloggers anyway.” Hmm... that's right too. But what is correct now? As so often in life, the middle ground is best. Grab the best of both camps and make it your own. Because it doesn't matter whether in the H1 heading or in the title tag (they are usually identical anyway.
Keywords are important! But it may not be what you think. Why keywords are important Keyword research is almost magical. You get a free peek inside the minds of your audience. There was no such thing before. There used to be no way to find out the exact words that a large group of people used Israel phone number list when thinking about a topic . The copywriters of the old days had to read plenty of newspapers and magazines for the target group. You had to talk to them extensively. Or like David Ogilvy , who often sat on the bus and listened to the housewives (his target group) chatter.
That's how you got to know the language, the words, the keywords of the audience back then. Of course, one could have interviewed focus groups. But usually they just do n't work . For example, Malcolm Gladwell once said at a lecture in Chicago that focus groups don't work. Because the participants say what is the right thing to do. And not what they seriously mean. Or what they would actually do . Today we have Google, keyword tools and social media. research. We have it much easier than our predecessors. No matter what angle you look at it from. Keywords are important because they are your audience's language.