In 2012 he founded his first start-up, gogetit.com.pa, changing the way of interacting with real estate in the region. Alberto, served as VP of Marketing at Agora Technologies in Silicon Valley, a company financed by Guy Kawasaki & Nolan Bushnell and developed the global concept of Startup Icon. Today, Alberto is the CEO of the holding of companies that make up Latam Digital Marketing, Gogetit and its subsidiaries in Latin America.
More articles by AlbertoMore articles from Alberto MORE ARTICLES OF THIS CATEGORY MORE ARTICLES OF THIS CATEGORY DIGITAL MARKETINGInformation security in the 1st party data era by Alberto AlvarezAlberto Alvarez 05 JAN 2023 home Digital marketing Information security in the 1st party data era LDM Digital Marketing Agency Business Intelligence Cyber attacks on companies have increased exponentially in recent years and are expected to continue growing during 2023. They will be increasingly sophisticated attacks directed at information systems, making the security of brand information highly vulnerable and, most importantly, of users and audiences.
This concern becomes more relevant when we tie the end of the cookieless era with the start of the construction boom 1st party data for each company. What impact does this have on Digital Marketing? More than we have considered. BOM Information Security Starting with the Information Security regulations that are increasingly complex in continents such as Europe and America; where the certification and guarantee of the proper use of brand information and the data privacy of all its users is increasingly demanding.