worked for one job, it will provide for the next. KPIs should provide you with an early warning system if the SEO campaign is not working. If you are not seeing the expected results, then you need to dive in and figure out why. It's always better to reach out to a client and let them know things aren't going the way you'd like and you're looking into why, than to be dragged into a project for six months. Too often, we'll find historical issues and penalties that can hurt your work. KPIs provide you with the early warning system so you can identify
potential issues and determine strategies to work around them. Use KPIs internally to measure, review and refine your approach as needed. Enterprise SEO KPIs From a reporting and customer retention perspective, you also need to be able to clearly communicate fax number list why a given tactic, like guest blogging or digital PR, is important. Rankings are not enough. Rankings do not directly equate to more business. We need to add more connective tissue to clearly link our reports to the stated goals of the business we serve.
We need to be able to clearly show that a given tactic improves our clients' bottom line and brings them closer to their strategic goals. Increased leads, increased sales, more engaged visitors, improved acquisition costs – there are plenty of options here to demonstrate the true value of your work. Be sure to clearly communicate this via SEO KPIs that are mapped to business goals. Categorize your SEO KPIs To make it easier to communicate KPIs, you need to think about how you categorize your KPIs.